Bedrijven slaan vaak de plank mis als het gaat om effectieve content. Content, dat is waar het anno 2013 allemaal om draait. Effectieve content is content die de klant inspireert en overtuigd. Content die jou geloofwaardigheid geeft als expert. Content zonder duidelijke boodschap is geen waardevolle content. Content zonder call to action of conversie is geen waardevolle content. “Wist je ... Read More »
Content marketing is de schakel tussen jouw producten en de informatiebehoefte van je doelgroep. Content marketing is geen nieuw fenomeen, bedrijven en personen publiceren al jaren content. De reden dat content marketing nu zo’n specifiek aandachtspunt is, komt door de recente wijzigingen in de techniek achter zoekmachines (Meer). Voorheen kon met bepaalde technieken (SEO) hoog gescoord worden in zoekresultaten zonder ... Read More »
More and more marketers are taking up the challenge of content marketing and they are taking on a brand new function in their organizations: It is that of a publisher. The challenges and the new roles do not end there, however. As media publishers have evolved in the digital era, they have found that in order to succeed they need ... Read More »
Frank Wright once said: “Simplicity and repose are the qualities that measure the true value of any work of art ”. Basically this means that the simpler a piece of work is and the more clutter-free it is, the more influential and valuable it becomes. In our terms: Less is more. Enjoy! Read More »
You create content, you create content your proud of! You want your creation to get what it deservers, basically you want to share it with other people. Today, the most common way of sharing is the internet. But do we share with responsibility on the internet? If you are a photographer you want your photos to look good, but you also want to show ... Read More »
Bart Grootveld Personal blog & portfolio