Bedrijven slaan vaak de plank mis als het gaat om effectieve content. Content, dat is waar het anno 2013 allemaal om draait. Effectieve content is content die de klant inspireert en overtuigd. Content die jou geloofwaardigheid geeft als expert. Content zonder duidelijke boodschap is geen waardevolle content. Content zonder call to action of conversie is geen waardevolle content. “Wist je ... Read More »
Content marketing is de schakel tussen jouw producten en de informatiebehoefte van je doelgroep. Content marketing is geen nieuw fenomeen, bedrijven en personen publiceren al jaren content. De reden dat content marketing nu zo’n specifiek aandachtspunt is, komt door de recente wijzigingen in de techniek achter zoekmachines (Meer). Voorheen kon met bepaalde technieken (SEO) hoog gescoord worden in zoekresultaten zonder ... Read More »
More. If one word could describe content marketing at the end of 2012, that would be it. According to the latest finding from the content marketing institute and MarketingProfes, B2B marketers are spending more, using more tactics and distributing their content on more social networks then they have in the years past. Unfortunately, there is also more uncertainty. B2B marketers ... Read More »
You content deserves a successful content marketing strategy. Publishing, blogging or advertising. It’s all a way of producing and publishing content. You should be proud of the content you write, and naturally you want other people to be aware of the great stuff you have to offer. So how do you get people to notice you? How do you stand ... Read More »
More and more marketers are taking up the challenge of content marketing and they are taking on a brand new function in their organizations: It is that of a publisher. The challenges and the new roles do not end there, however. As media publishers have evolved in the digital era, they have found that in order to succeed they need ... Read More »
Marketing has changed. The Internet is the cause of this. This infographic shows you what has changed, and how companies are responding to these changes. 44% of direct mail is never opened. That’s a waste of time, postage and paper. 86% of people skip through television commercials. 84% of 25 to 34 year olds have clicked out of a website ... Read More »
You create content, you create content your proud of! You want your creation to get what it deservers, basically you want to share it with other people. Today, the most common way of sharing is the internet. But do we share with responsibility on the internet? If you are a photographer you want your photos to look good, but you also want to show ... Read More »
Bart Grootveld Personal blog & portfolio